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Alberto Culver Brand: St. Ives |
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| Breakthrough: From "Downward Facing Dog" to “Warri0r One," MS3 is in touch with our inner Yogi. After collaborating with St. Ives on the new Elements line we leveraged our Yoga Network to sample Olive Scrub. By aligning the brand's image with the Yoga & Pilates lifestyle we were able to highlight the product's "natural" positioning with an audience that tends to be incredibly brand loyal. |
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| St.Ives - Yoga |
| Betty Crocker |
| Schick |
| Lady Speed Stick |
| Citracal |
