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McNeil Brand: Splenda |
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| Breakthrough: We put consumer participation at the comerstone of one of the most successful brands ever. Consumer generated content, CRM, and social networking helped launch this brand to a mega-brand in record time. |
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Are you still talking to your customers not with your customers? |
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| Castrol Syntec |
| Pepcid Olympics |
| Splenda |
| Acuvue |
| Stevia |
| Crayola |
