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Johnson & Johnson Brand: Pepcid |
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| Breakthrough: As part of Johnson & Johnson's impressive investment in the 2008 Beijing Olympics, MS3 was selected out of an elite group of agencies to help bring the promotion to life on a brand level. Pepcid's "performance" platform inspired a promotional strategy that included an overhauled web presence that featured a series of custom created Pepcid Olympic games. Designed not only to entertain, but more importantly to provide continued reinforcement of the Pepcid portfolio brand benefits in a relevant context. The winner: the brand and consumers alike. Average consumer interaction lasted more then 10x a typical advertising Spot. Pepcid's Q4 sales results finished over expectations and MS3 received the gold for their performance "Very thorough & detailed... great to work with & fantastic at anticipating the brand‘s needs." - Product Director, McNeil |
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Is your digital marketing giving you a bit of heartburn? |
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| Castrol Syntec |
| Pepcid Olympics |
| Splenda |
| Acuvue |
| Stevia |
| Crayola |
