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Colgate Brand: Lady Speed Stick |
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| Breakthrough: Deodorant isn’t a category that sees a tremendous amount of brand switching. MS3 identified a key transition point in a young woman's life, when she would be most open to switching brands. Leveraging the brand's existing Day in the Life thematic we partnered with David's Bridal to effectively reach appearance conscious women who were in the mind—set of evaluating what products they use. |
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| St.Ives - Yoga |
| Betty Crocker |
| Schick |
| Lady Speed Stick |
| Citracal |
