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Colgate Palmolive
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Breakthrough:
Created Guy Mennen, a fictional character who exposes young twenty-somethings how to have all-around success
Developed a fully-integrated program offering guys a
one—week, once in a lifetime dream job experience at
the following online publishers:
- Maxim.com
- WWE.com
- ArtistDirect.com
- CollegeHumor.com
- CarDomain.com
- GameSpot.com
Program Included:
- Highly interactive promotional microsite
- 54 event day Dream Job Employment office tour in 15
markets where guys could get on the job training and
apply for the dream job of their choice
- 1MM Samples with promotional communication were
distributed at health clubs, to graduating seniors, and
on the tour
- Social networking
Results:
- Unprecedented online partner integration with six key
online publishers
- 700K unique visitors to the site
- Consumers spent 5.5 minutes on the site
- Over 60 pages of Google results when searching Guy
Mennen
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MS3 creates seamless progmms that cover both online and offline
elements, creating highly effective "larger than life" programs
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