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SC Johnson
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Breakthrough:
- Leveraged MS3's established Day Care Center Network
- Parents received a high quality sample when they
picked their child up from day care
- Curriculum Integration: The brand was built into the
day's activity by supplying day care centers with
keepsake customizable magnets for children to color
and give to mom
- Sweepstakes overlay to win day care dues. The day
care where the winner came from received an art roon
upgrade
- Consumers were directed to a promotional microsite
where they could enter a sweepstakes, send an unique
e-card, and download a coupon
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Developed a highly targeted integrated program
in an uncluttered, highly relevant environment
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