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Crayola |
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| Breakthrough: MS3 Developed and executed a program that help move this 100+ year old brand into the digital age. The challenge was in leveraging the power of the Intemet to bring a new dimension to children's creative development and introduced new online/offline play pattems for Crayola's "traditional" coloring products. Our solution: Rethink Coloring. Or what is a Coloring Book We developed the Crayola digital coloring book creator where "everything is imaginable "supported with an experiential 360’ campaign designed to connect traditional crayon coloring play to the digital age. Now kids can create personalized coloring book pages featuring their own photos, add themselves as well as create tons of custom characters with interactive builder tools. The site also includes a suite of other creative enhancements designed to enable kids to explore their creative ambitions. |
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| Crayola |
