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Bayer Brand: Citracal |
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| Breakthrough: MS3 Created an engaging, educational promotional program designed to encourage consumers to "Re-Think" Calcium as support of the launch of the newly formulated Citracal products. Join the Calcium Quest. Citracal product samples and program literature were distributed nationally through our Active Adult Community Network inviting consumers to join a step-by-step guidance program on how to do more for their bone health. The online portion of the program provided tools such as a calcium calculator and a calcium quiz to further drive Calcium education and Citracal product benefits. Additional messaging encouraged women to support breast health research by enlisting a friend. Ongoing consumer dialog was encouraged with support communication emails designed to keep women involved in their quest. |
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| St.Ives - Yoga |
| Betty Crocker |
| Schick |
| Lady Speed Stick |
| Citracal |
