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Kraft Brand: Cheez Whiz |
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| Breakthrough: Many brands believe their product is not interesting enough to "stand out in a crowd." MS3 proved that even Cheez Whiz can be exciting and cool. MS3 created the fictional character “Cheezy Guy" and took him on quite the road trip. Cheezy Guy and his "Cheezy Pad" toured the nation visiting 84 colleges, MW Spring Break, The Super Bowl, Mardis Gras, The Final Four and many, many, many more locations. Visitors had the opportunity to hang out in his "Pad," taste Cheez Whiz and win cool premiums from t-shirts to bumper stickers. |
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| Pepcid Fire Truck |
| Nicorette |
| Pantene |
| Cheesy Guy |
| Simply Star |
| Guy Mennen |
