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BP Brand: Castrol |
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| Breakthrough: As part of an overall portfolio challenge, MS3 created an online community for the SYNTEC brand, created to stimulate collaboration with consumers throughout the process. We identified new key consumer insights, which led to the launch of a new brand communication strategy. The program launch included a suite of new media channels that were currently under used and included a new "powerful" message that was designed to activate this passionate consumer. The new program more effectively reached the young passionate male and provided a message worthy of ongoing dialog. The results where staggering: 20% increase in product sell-in at shelf and a unprecedented 3.5% increase in market share. |
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ls digital still in the back seat of your marketing plan? |
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| Castrol Syntec |
| Pepcid Olympics |
| Splenda |
| Acuvue |
| Stevia |
| Crayola |
