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General Mills Brand: Betty Crocker |
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| Breakthrough: Baking cookies with her children is a time-honored tradition for most young moms. Betty Crocker understands that in today’s environment many moms are busier than ever managing a household, juggling a career and tending to a host of other responsibilities. That’s where Betty Crocker Chocolate Chip Cookie Mix comes into play - it provides mom with the perfect opportunity to bake homemade cookies with her child in a fraction of the time. MS3 tapped into its proprietary daycare network to reach busy, on-the-go moms. By sampling to moms during the back-to—school time period we were able to successfully position Betty Crocker as the hero. MS3 handled all program sell-in, outreach, fulfillment, compliance management, and research. Most importantly we were able to sample the product to a pure target audience. |
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| With COGs on the rise is your brand making use of the right partners and relationships? | ||||
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| St.Ives - Yoga |
| Betty Crocker |
| Schick |
| Lady Speed Stick |
| Citracal |
