Putting your product right in your consumers' hands
Where, how, and when you sample products are the key factors in determining success. MS3's product sampling programs offer the most effective and efficient solutions in the industry.
PARENTSOURCE
TARGETING MOTHERS WITH CHILDREN AGED 6 ‑ 12
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1.5 million product sample co-op packs
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Distributed to parents at back-to-school night (August through October)
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Nationwide representation via 3000+ elementary schools
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Geo-targeting available
BRIDALSOURCE
TARGETING BRIDES-TO-BE
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1 million product sample co-op packs (500K Spring and 500K Autumn)
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Distributed to Brides-to-Be at 220 David's Bridal retail stores and special events nationwide
HOME SHOPPING NETWORK
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Product samples delivered direct to consumers' homes in packages purchased on Home Shopping Network
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On-air product integration available, targetable by product purchase type
TRAVELSOURCE
TARGETING COMMUTERS, BUSINESS TRAVELERS AND VACATIONERS
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Product samples delivered directly to consumers at:
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Airport newsstands
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On board airplanes
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At hotels, B&Bs, timeshares, and campgrounds
SENIORSOURCE
TARGETING ACTIVE, MATURE ADULTS 55+
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Product samples delivered to consumers via MS3' network of 2,500 active adult communities
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1.25 million households
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South-east, Mid-Atlantic, and South-west concentration
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Targeting by geography, gender, or net worth available
CUSTOM PRODUCT SAMPLING
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MS3 creates custom product sampling programs that will target your customer and get total attention focused on your brand
The Promotion Marketing Association's Sampling and Demonstration Council commissioned a consumer survey about product sampling. Here are some highlights:
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94% of survey respondents strongly agreed or agreed that sampling is a risk-free way to try a product.
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83% agreed that experiencing a product or seeing it demonstrated live increases their comfort level in buying it.
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68% reported they were "truly excited" about trying a sample.
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69% of respondents said that samples and demonstrations influenced their product purchase decisions more than ads or commercials.
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85% agreed that a free sample combined with a coupon offer made it more likely they would purchase the product.
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45% agreed they rarely purchase new products or services without having first received a sample or seen a product demonstration.
PAST CO-OP BOXES
Blockbuster Bonus Box
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Winner of PMAA's Reggie Award and "Top Ten" Promotion of the Decade from Promo Magazine
THE IRRESISTIBLE APPEAL OF PRODUCT SAMPLING
PARENTSOURCE
