The Internet is the most remarkable marketing communication
channel ever invented, providing unparalleled access to consumers and creating valuable,
extended brand relationships. These are other ways the Internet can impact your business:
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Drive to Retail
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New Product Launches
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Product Demonstrations
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Training/Webinars
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Re-positioning
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Research/Tracking Consumer Trends
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Reach Audiences Missed by Traditional Media
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Affiliate Programs
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Co-marketing with Non-Company Brands
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Franchise Marketing
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B2B and Professional Marketing
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Corporate Relations/PR
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Online Catalogs
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Sales Support Extranets
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Exploring new markets
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Supporting multi-lingual audiences
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Recruitment
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E-Commerce
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Upsell and Cross-sell
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Support Customer Service
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Reduce Obsolete or Excess Inventory
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Test Different Pricing Models, Copy Concepts and Promotions