The new and emerging media – such as podcasting, satellite radio broadcasting and mobile phones available to millions of consumers, as well as broadband Internet connections available to millions more – reflect just how radically your customers have changed the ways they consume media. Yes, this a great marketing challenge. But, as can happen with new challenges, emerging media is also creating tremendous opportunity for smart marketers.

Up until very recently, most media was consumed through radio, television, magazines and newspapers. The rapid evolution of digital technology and the increased demand for immediate information and ready entertainment has driven the development of a wide range of new ways to receive media. New technologies include the advent of hardware such as iPods and other MP3 players, sophisticated mobile phones, personal video recorders (PVRs) like TiVo ad interactive televisions, as well as satellite and high-definition radios, and the internet.

In this robust, complex media landscape, emerging media is becoming the dominant form of media that consumers consume, dwarfing the traditional print and broadcast media.

In the old media landscape, consumers would make "appointments" to watch their favorite shows. The specific times and networks were predetermined. Reaching your customers through the available media was as predictable as the TV schedule. But, today, consumers expect their content on-demand. They watch and interact with content on their own terms, many avoiding traditional advertising completely. And, all that emerging media and electronic hardware is more than happy to oblige.

And even though the profusion of emerging media has fragmented mass audiences – making them difficult to reach with a simple ad buy – that abundance of content and choice creates new opportunities. With a strategic-thinking partner like MS3 Interactive Marketing Services, you can navigate these tricky waters. The simplicity of the mass audience may disappear. But, in its place, the emerging media gives you new ways to target and reach your specific demographics. By identifying different consumer groups and understanding how each interact with emerging and traditional media, MS3 can craft a plan of attack that gets your message to your target audience.

Whether it's crafting podcasts or interactive mobile marketing, MS3 has the award-winning know-how and experience to tap into emerging media. We will get your message out there, however fragmented or technically sophisticated your audience.