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INTEGRATED MARKETING
The Sweet Smell of Success
Create a point of difference for Speed Stick in a very cluttered category.
CHALLENGE
Create a point of difference for Speed Stick in a very cluttered category
Strategy
Create Guy Mennen, a fictional character.
Solutions
•   A fully-integrated promotion offers young males the job experience of their dreams in all key areas of interest (girls, music, cars, gaming, entertainment, comedy).
•   A “Dream Job” contest building excitement around the promotion and offers contestants the opportunity to apply for the experience via a Mobile Employment Office and Online Microsite.
Results
•   Unprecedented online partner integration with 6 key partners
•   700K unique visitors to the site
•   Consumers spent time on the site – 5.5 mins
•   Viral Program – Thousands of views on video sites
•   Over 60 pages on Google search key word "Guy Mennen"
MS3 Services
Strategy: Fully Integrated, Non-Traditional Marketing Concept Creation
Offline Execution: 1MM Sampling Program & 54-Day Event Marketing Logistics Planning & Execution, ShelfTalker, Data capture at Kiosk, SMS activated "Sexy wake up call"
Online Strategy & Execution: Creative/Copy and Production of Promotional Website and Media Creative, Online Media Partnership Negotiation & Buying, User Generated Content-Based Contest Design & Execution, Grassroots Viral & Social Networking Media Planning & Execution
 
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