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Choose A Category

EVENTS
Becoming a Simply Star brings awareness and trial
Getting Families in Tune with Tylenol's "Simply" Products
CHALLENGE
Reach moms with children under age eight, to generate awareness and trial for Tylenol Pediatrics Simply Stuffy and Simply Cough products
Strategy
Engage moms and their kids in the Simply branding experience with a live audition of children signing the "Simply" song, which features brand benefits as part of the lyrics
Solutions
•  Create a national traveling mall tour for the "Be A Simply Star Contest" (15 markets, 8 weeks during cold and flu season)
•  Extend reach using web-based marketing
•  Offer winner the chance to appear in a future Simply Stuffy commercial
Results
•   Simply Stuffy outpaced the category in sales
•   Over 27 million offline impressions, thousands of participants
MS3 Services
Strategy: Event Conceptualization, Internet Strategy, Online Media Direction
Offline Execution: Venue Negotiation, Design of Tour Elements, Program Management and Onsite Staffing Truck Wrap, Venue Exhibitry, Premiums and T-Shirts, signage and printed promotional materials, Sweepstakes Management and Fulfillment
Online Strategy and Execution: Creative/Copy and Production of program website and media creative

 
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